Backlit building wrap:
This back lit building wrap print was installed at the Bulldog pub for the Brighton and Hove Pride. Digitally printed on a special back-lit PVC similar to the back-lit billboards and large backlit signage you get at retail parks. The effect was fantastic and made the pub stand out from the crowd.
Backlit building wrap Printed on PVC banner material
A special steel framework was fabricated to accommodate the back-lit building wrap and steel cables were tensioned down the side as there was only access from the roof top.
For more information on building wraps and back-lit banners please contact Project Print Management.
Brighton and Hove Pride is an annual event held in the city of Brighton and Hove, England, organised by Brighton Pride, a community interest company (CIC) who promote equality and diversity, and advance education to eliminate discrimination against the lesbian, gay, bisexual and transgender (LGBT) community.
The major event is an annual summer festival held in the first week of August, which usually consists of a parade through the city centre, a festival event in Preston Park, the Gay Village Party and other club parties. Since 2013, it has also included an Arts and Film Festival and a Pride Dog Show.
Pride attracts an estimated 300,000 to the city over the pride weekend. across the Pride parade, Preston Park festival and Pride Village Party in Kemptown as is recognised as the UK’s biggest Pride festival of its kind. The event brings 2% of the city’s annual visitors in one day and an estimated £18 million to the city’s economy, credited as one of the main ways Brighton has boosted its economy from tourism.
Brighton and Hove Pride began with a gay demonstration in Brighton in October 1972 by the The Sussex Gay Liberation Front (SGLF) and a full pride march in July 1973.
Pride returned to the city in 1991 with the Brighton Area Action Against Section 28 which brought hundreds to the streets. The first contemporary Pride took place in 1992 and began to increase significantly in size in future years with the support of sponsors, pubs, clubs and drag artists. Since 1996, the park festival has been based at Preston Park.
In 2004, Brighton Pride became a charity, to develop the event, to advance public education – by raising awareness of issues affecting LGBT people, and to make grants and donations to other charitable and voluntary organisations in the area. In 2011, organisers controversially introduced an entry fee to the park festival, as the company was in financial ruin and ran up over £200,000 in debt, subsequently becoming bankrupt. Since 2012, Pride has been under new management and has raised over £300,000 for local LGBT community groups. The event now includes the traditional community parade, the park festival in Preston Park, the Pride Village Party in Kemptown, an Arts and Film Festival, a Pride Dog Show and several club parties around the city.