Outlasting Expectations: The Proven Longevity of Digital Prints

High Quality Stadium Wrap

High Quality Print : The Proven Longevity of Digital Prints on PVC, Aluminium Composite Panels and Mesh! 

Within the print and signage industry, it is widely accepted that the outdoor lifespan of digital prints—especially those exposed to the elements—is typically no more than six years. This benchmark, based on manufacturers’ guidelines and standard material performance, has become something of a rule of thumb. However, real-world examples are challenging that assumption.

At Project Print Management, we’ve seen first hand how carefully executed installations using only premium materials can defy these expectations. Two standout projects—the William Morris School cladding (installed in 2013) and the Everton FC stadium wrap (installed in 2016)—continue to look sharp and vibrant well beyond their supposed shelf life. In fact, both are still in place and performing excellently in 2025, having exceeded the standard six-year life by several years.

These cases not only demonstrate what’s possible when quality is prioritised over cost-cutting, but they also call into question whether the industry standard on digital print longevity needs to be updated.

The Six-Year Expectation: A Conservative Estimate

Manufacturers and ink suppliers typically state that digitally printed outdoor signage has a maximum life expectancy of around five to six years, depending on several variables:

  • Sunlight and UV exposure: Particularly relevant for south-facing installations, where solar radiation can cause inks to fade.

  • Weather conditions: Rain, snow, wind, temperature changes and pollution all contribute to gradual degradation.

  • Substrate type: The surface onto which the print is applied has a major impact on how well the ink adheres and how long it lasts.

  • Ink and laminate quality: Not all inks are made equal; the same goes for protective overlaminates.

However, it’s worth noting that these estimates tend to err on the side of caution. They’re based on worst-case scenarios, and often factor in standard-grade materials. In contrast, Project Print Management has always taken the view that the use of superior quality products—from inks and laminates to the aluminium composite panels themselves—offers far better long-term value.

The ACM Advantage: A Premium Platform for High Quality Print

Aluminium Composite Material (ACM) is one of the most resilient and versatile substrates available for printed cladding and signage. Comprising two thin aluminium sheets bonded to a non-aluminium core, ACM combines lightweight handling with structural rigidity and excellent weather resistance.

Its benefits include:

  • Dimensional stability: ACM retains its shape and appearance even under extreme temperature swings.

  • Corrosion resistance: The aluminium outer layers resist rust and weathering, making them ideal for outdoor use.

  • Smooth finish: Provides an excellent surface for high-resolution print adhesion.

  • Low maintenance: Dirt and pollution can be easily cleaned off, preserving the vibrancy of the printed design.

At Project Print Management, we use only the highest-grade ACM panels—often those originally developed for architectural façade systems—which are inherently more durable than cheaper alternatives. Combined with professional-grade UV-stable inks and protective laminates, these materials form the backbone of installations designed to stand the test of time.

High Quality Print

Case Study: William Morris School – Twelve Years and Counting

Installed in 2013, the printed ACM cladding on William Morris School in Walthamstow, London, remains a strong testament to the value of quality craftsmanship and materials. Over a decade later, the panels continue to perform, resisting both weathering and fading remarkably well.

Images available via Google Street View show that the panels are still visually impressive in 2025. This kind of longevity is uncommon—and all the more notable given that the artwork was an integral part of the building’s architectural design.

Factors contributing to this longevity include:

  • Non-south-facing orientation, which limits UV exposure.

  • Professional application, ensuring correct surface preparation and bonding.

  • Premium materials throughout, from the inks to the panel construction.

It’s a clear example of how investing a little more at the outset can lead to significantly better outcomes over the life of the project.

Case Study: Everton FC Stadium Wrap – Still Making a Statement

In 2016, Project Print Management was commissioned to deliver an iconic stadium wrap for Everton Football Club at Goodison Park. The mesh stadium wrap was printed and installed by our team, was designed to withstand Liverpool’s coastal climate—a challenging environment with frequent rain, salt-laden air, and strong winds.

Despite these conditions, the wrap is still intact and visually impactful almost nine years on. Again, images from Google Street View confirm that the graphics remain vibrant and haven’t significantly faded or peeled.

The secret lies in our approach:

  • We used high-performance UV inks designed to endure harsh environments and high-grade protective laminates to shield against moisture, abrasion, and sun damage. The result? A bold, visually engaging wrap that has stood up to the elements for nearly a decade with minimal degradation.

    This installation underscores a key message: when quality is non-negotiable, longevity follows. Many might be tempted by cheaper alternatives promising similar results, but our Everton FC project shows that cutting corners is a false economy. The premium we place on superior materials and expert installation translates directly into lower long-term maintenance and replacement costs.

    Why Quality Pays Off

    It’s no secret that Project Print Management is not the cheapest option on the market, and we don’t pretend to be. Our pricing reflects the high standards of materials, engineering, and attention to detail that go into every project we undertake. But as our real-world results show, this approach more than pays for itself over time.

    Here’s why quality matters:

    • Durability: Higher-quality materials retain their structural integrity and visual appeal for years beyond standard-grade equivalents.

    • Fewer replacements: Our clients avoid the recurring costs of replacing faded, peeling, or delaminated signage.

    • Consistent brand presence: Whether on a school façade or a Premier League stadium, long-lasting prints protect and promote brand identity with minimal upkeep.

    • Environmental benefit: Fewer replacements mean less material waste, making quality signage a more sustainable choice.

    When clients choose Project Print Management, they are investing in peace of mind. They know their project won’t just look impressive at launch—it will continue to perform year after year.

    Challenging the Status Quo High Quality Print

    It may be time for the print industry to re-evaluate its assumptions about lifespan. The six-year maximum often quoted is based on the lowest common denominator: basic materials, average inks, and standard installation practices.

    But as our projects prove, if you combine:

    • Architectural-grade ACM panels

    • UV-stable solvent or latex inks

    • High-specification overlaminates

    • Meticulous surface preparation and professional installation

    You can comfortably achieve 10 to 12 years (or more) of high-performance outdoor signage—even in demanding environments.

    It’s not magic—it’s material science, engineering, and experience working in harmony.

    High Quality Print Proven Performance Over Price Wars

    In an industry where price is often the deciding factor, Project Print Management champions value instead. We understand that budgets are important, but the cheapest quote upfront often leads to higher costs down the road in the form of maintenance, reprints, and premature replacements.

    Our work on the William Morris School and Everton FC stadium is proof that quality endures. These installations continue to stand proud, showcasing the power of premium materials, skilled application, and design integrity—even years after the standard lifespan has expired.

    If you’re looking for printed cladding or signage that doesn’t just look good at launch—but continues to perform for a decade or more—speak to us. We might not be the cheapest option, but we are confident we offer the best long-term return on investment.

    Because in the end, you get what you pay for—and with Project Print Management, you get durability, reliability, and craftsmanship that lasts.