Trompe l’oeil Building Wrap at Crockford Casino, Mayfair, London

Trompe l’oeil Building wrap
The word Trompe l’oeil is French and literally means ‘deceives the eye’. Visual illusions in art, especially as used to trick the eye into perceiving a painted or printed detail is as a three-dimensional object. We think you would agree this building wrap Project Print Management produced is a very effective example of a Trompe l’oeil Building wrap.

Getting the Artwork ready for Trompe l’oeil Building wrap

The key with any Trompe l’oeil Building wrap (also known as printed scaffolding wraps) is getting the artwork right. First we need to get an image of the building. Ideally the photo is taken head on, in the middle at first floor height. This will help getting the perspectives looking as accurate as possible. If the building is very wide it will need to be taken in sections. Then at the design stage the photos will need to be stitched together as one image. For this Building wrap we used a Sony RX100 III camera, set on the highest resolution.  This took a perfectly good image of the building.

Trompe l’oeil Building wrap

Scaffold wrapping deceiving the eye.

The photos were uploaded to our designer who stitched the images together as the photos were in sections. They had to work hard on producing the artwork colour the same as the original building. Getting the colour accurate is very important otherwise the printed Trompe l’oeil Building wraps will not blend into the background.

This Building wrap was printed onto a mesh PVC and installed onto a special sub-frame.  Final size was 24 meters high x 27 meters wide and was installed by our rope access team. The printed scaffold wrap was installed in a day.

Trompe l’oeil Building wrap Trompe l’oeil Building wrap

For our latest projects please visit our blog page. For more information on Trompe l’oeil Building wraps and Scaffolding wrap please contact Project Print Management