Event Branding is a great was to communicate at outdoor events.
Road shows are becoming more important as outdoor events gets to the very heart of your target market, and at PPM we can produce a wide range of promotional and event branding to get you noticed!
We understand the importance of event organising and brand recognition to ensure the right message gets across at the roadshow are event.
The continued increase in popularity of outdoor events and festivals has led to brand ‘experiences’ becoming an effective method of reaching the public at ground level. This can be in the form of product placement, sampling or fully produced entertainment. Our team will work alongside your designer or production agency, to ensure we can produce the best possible visual graphic or print to making your event stand out amongst your target market.
Event branding or exhibition branding is an effective marketing strategy, and is a way of communicating with your target audience. Promotional Branding is a way to get your company noticed, as well as conveying the right message to potential customers. Event branding is popular at outdoor events such as festivals, historic squares and exhibition halls. It is a cost-effective way of reaching customers. There are many different ways in which event branding can appear, for example; at a music festival or exhibition. Some of the types of branding that can occur are; branding wrap on vehicles such as busses, external themes, site branding, venue marketing, theme and branded tents however; the possibilities are endless.
From a marketing perspective the brand name is everything. It is one of the most crucial elements in developing a products brand image.
A good slogan can help customers commit a brand to memory. Slogans are crucial when developing verbal identity. The slogan should convey the audience in a clever way letting them know what they should expect.
A well branded event should have a custom logo, specific to the event to promote freshness and excitement to the event. It is also a good idea to incorporate the brand name and the slogan to the logo.