Window Stickers which are environmental friendly for Greenpeace.
Yet another challenge from Greenpeace to provide prints for a guerrilla campaign against some of the globes largest sports brands across the world.
Greenpeace requirements were environmentally friendly window stickers
Measuring 1 meter x 2 meters, 1.35 meters x 3 meters and 900mm x 2.16 meters in three languages, which needed to easily installed at night onto the windows of sports shops by untrained activists. The other issue was producing a print which was not going to damage the shop windows when the prints were removed as this could be considered as vandalism.
The Greenpeace designers also wanted the window stickers prints onto a clear material so the design looked more integral to the sports brands advertising strategy making it look like the Detox logo was meant to be placed on the windows by the brands.
This was going to be a tough challenge and came up with the perfect solution. We decided to digitally print on our UV Inca Spyder onto 300 micron (0.3mm) Priplak Super Crystal clear, gloss polypropylene which is recyclable.
As the prints were going to be air freighted we printed the large logos in 6 sections, medium size prints in 4 and the smaller in 3 sections which also made the installation allot easier.
As the polypropylene panels were not self-adhesive we use clear double-sided tape which also meant we kept the solvent adhesives down to a minimum.
The combination of all these elements provided the perfect print solution for Greenpeace and the project worked beautifully. All the Detox logos were installed without criminally damaging property, safely, efficiently, with the difficult environmental parameters required and most importantly had the desired effect as most of the named sport brands coming to the table and negotiating Greenpeace’s demands.
If more information and to view pictures of the logos being installed please visit: www.greenpeace.org/archive-international/en/news/Blogs/makingwaves/rebranding-adidas-to-detox-our-water/blog/36412/