Printed Building wrap living garden onto building to hide scaffolding.
We were asked by one of our best clients to produce a Printed building wrap banner to cover scaffolding in the prestigious area of Berkeley Square, Mayfair, London whilst they renovated the building and excavated a basement.
As Berkeley Square is in a conservation area there is little opportunity for developers to advertise on the buildings without getting advertising consent which takes 6-8 weeks. This includes building wraps, printed hoardings or marketing hoarding and banners.
Printed Building Wrap for covering scaffolding.
Scaffolding structures whilst necessary are not very attractive and keeping the construction site as attractive as possible is very difficult. Building wraps are ideal for covering up the scaffolding but are an expensive decoration especially if you can’t advertise on them so have not commercial value.
As our client always wants something different, and did not want to just print a CGI (Computer Generated Image) image of the building onto the banner wrap.
Our creative designers came up with idea of a living garden printed building wrap onto the mesh banner to give the area some rich green colour. The living wall garden will look great all year round as you need to bear in mind in the winter when all the trees have lost their leaves the impact the design will have in the area.
The material we used was a special MESH PVC banner wrap material digitally printed on a 5 meter wide HP large format digital printer.
This piece of work was included in the FESPA Top 20 outdoor print applications of 2015.
The installation was done using rope access riggers who specialises in building wrap banners.
Is a town square in Mayfair in the West End of London, in the City of Westminster. It was originally laid out in the mid 18th century by architect William Kent. The gardens in the centre are open to the public, and their very large London Plane trees are among the oldest in central London, planted in 1789.