Printed living garden Building wrap onto building to hide scaffolding
We were asked by one of our best clients to produce a building wrap banner to cover scaffolding in the prestigious area of Berkeley Square, Mayfair, London whilst they renovated the building and excavated a basement.
As Berkeley Square is in a conservation area there is little opportunity for developers to advertise on the buildings without getting advertising consent which takes 6-8 weeks. This includes building wraps, printed hoardings or marketing hoarding and banners.
Scaffolding structures whilst necessary are not very attractive and keeping the construction site as attractive as possible is very difficult. Building wraps are ideal for covering up the scaffolding but are an expensive decoration especially if you can’t advertise on them so have not commercial value.
As our client always wants something different, and did not want to just print a CGI (Computer Generated Image www.en.wikipedia.org/wiki/Computer-generated_imagery ) image of the building onto the banner wrap.
Our creative designers came up with idea of a living garden printed onto the mesh banner building wrap to give the area some rich green colour. The living wall garden will look great all year round as you need to bear in mind in the winter when all the trees have lost their leaves the impact the design will have in the area.
The material we used was a special MESH PVC banner wrap material digitally printed on a 5 meter wide HP large format digital printer. www.hp.com
The installation was done using rope access riggers who specialises in building wrap banners.
For more information on designing and installation of building wrap please contact us.